My boss, Senior Vice President of Marketing Jon Basalone, is fond of saying, "we simply listen to our customers" when it comes to deciding how to do business. I like that. It puts the blame for my destructive ways on you. Jon always knows what to say...
Did You Know?
We can change the way that Trader Joe's does business by making it clear to the company that their customers and prospective customers demand that they get serious about sustainable seafood. That's exactly what we are doing right now. Greenpeace activists all over the country are sending the message to Trader Joe's by delivering unsustainability citations to their store managers and corporate headquarters.
Listen to this radio interview with Casson Trenor, our sustainable seafood markets expert, to learn more about Greenpeace's campaign to pursuade Trader Joe's to get serious about sustainable seafood.
Download the activist toolkit today to find out how you can get involved. Simply give us your name and email address below, hit submit and save the toolkit after it pops up. We'll be following up with you to make sure you have everything you need to be successful.